On the assortment, bringing jewelry and very good jewelry to Movado is a good idea in my opinion.”Īccording to Grinberg, Movado’s jewelry line will begin to show signs of Gerschel’s influence in the second half of the year. Gerschel added: “I think we will be working, particularly with the core Movado brand, on a lot of development potential - especially on ranges of geography, like in Asia. “One of the things we did going back three years in Movado is making sure that as we launch new product, we are working on marketing initiatives and prototypes at the same time - it lets us really think about why something belongs in our brand,” said Grinberg. Given his experience in the fine jewelry arena, Gerschel will also help Movado on the product side as the firm looks to grow its jewelry business - which will soon expand into the fine jewelry category. “I think this is exactly it, you have a brand with a very rich history and one of the best street credentials in the watch business that has a very good sweet spot positioning with potential to grow,” he said.
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Gerschel said this will be an asset in his new role. Buy Now: movado watches womens gold, seiko alpinist sass,zenith watch ranking,brahmarakshas 2 26 december full episode, Hit A 70 Discount, watch series 6. So, if the consumer spends $250, I want it to feel like $1,000 and if it’s $1,000 I want it to feel like $3,000, and so on - so they are getting more value than what they are paying for.” We have prided ourselves, no matter what products we sell, on offering great value to the consumer. Grinberg added that this is a strong selling point in today’s inflationary climate, saying: “We make luxury affordable to people in an inflationary environment. It’s aspirational but it’s not beyond people’s reach, so it’s a very fine sweet spot that we believe we can continue to elevate,” he said. “Movado is always an aspirational brand and an accessible brand. Movado is on a long-term strategic track to elevate its offering, with Grinberg noting that the company’s average purchase price is up 15 percent since before the pandemic. He added that he was attracted to the company because of its “human values at the center of everything.” “I’m happy to make the move, and since I have arrived in these first few weeks I’m going from good surprise to good surprise.” These bangle watch bracelets pair well with other bracelet essentials. Discover a look for every occasion with leather, mesh, silicone, and link-style bracelets.
Browse Dillard's for innovative designs, modern collections, and classic styles for men and women. “I don’t change jobs every day - I’m here for the long run,” he said. Amorosa and Aleena watches provide womens Movado watch bands both sleek and slim. Seek quality and excellence with Movado watches. We are just very excited to have him on board.”įor Gerschel, the move was significant. I think Stéphane has grown up in that environment from a global perspective. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.Elaborating, Grinberg said: “The world has changed from a traditional advertising venue to much more content-oriented and social media exposure. Womens Movado Bold Ceramic Bracelet Watch movado watches womens Movado Womens Military Exclusive Watch movado watches womens Movado Womens BOLD Iconic.
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